Yamaha Motor Group’s Approach to CSR
The Yamaha Motor group will respond to changing societal demands and expectations through its business activities to contribute to the development of a sustainable society and will remain a Kando* Creating Company that aims to earn society's trust and build a corporate culture that can serve as a model for others.
Putting the management principles into practice in our day-to-day activities in good faith is the CSR expected of the Yamaha Motor group.
*Kando is a Japanese word for the simultaneous feeling of deep satisfaction and intense excitement that people experience when they encounter something of exceptional value.
Details concerning Yamaha Motor Co., Ltd. and group company activities in 2008 are described in CSR report 2009.
Time period covered: |
January, 2008 – end of December 2008
(reports on certain important information extend beyond the period stated here) |
Publication: |
June, 2009 |
Origin of articles: |
The articles appearing in this Report are English translations of texts originally written and edited in Japanese. |
Past Issue:CSR Report 2008 (PDF: 2.5MB)