INTRODUCTION

Yamaha believes that building motorcycles is both a technological and an artistic endeavor. We are pursuing a level of performance that transcends mere specifications. Our goal is to produce motorcycles that not only excite and astound, but that also have a deep and intangible emotional appeal. Creating such machines is the essence of Yamaha-ism. It is what defines our company. However, more than just ideas and enthusiasm are required to create great motorcycles. Great technology is also needed. At Yamaha, what we call "The Art of Engineering"
is made possible by unique core technologies such as GENESIS (a mechanical technology concept) and G.E.N.I.C.H. (an electronic control technology concept). Development of these technologies is ongoing. We are also developing technologies for the future such as "Smart Power" (a technological concept for new power sources) to be used in the development of vehicles for the future. Whether riding, viewing or touching a Yamaha motorcycle, each of these acts engenders its own special emotion. Because Yamaha is pursuing an emotional performance that cannot be divined from mere specifications - for memories that last a lifetime.